You lead your business.
We lead the path to search success.
Each engagement is structured around building your capability. Tiers differ in scope and involvement, but the outcome is the same: increased brand visibility in modern search.
ENABLEMENT
No retainer-for-life model. No black box. Surfaced helps you build or refine capability in-house, then can step back as needed.
Strategy
Every engagement starts with understanding — your current performance, your team's maturity, and prioritizing action.
Measurable outcomes
Search is measurable: AI referral traffic, citation share, brand mention velocity, revenue — we build the framework before the work begins to track impact.
Services
While I can help with whatever your challenge is, here are some example engagements.
Tier 1
Explorer
"We know something is changing. We don't know where to start."
Best for: Teams in the early awareness stage. Brands preparing for a larger AI search investment. Organizations that need internal buy-in before they can act.
Explorer is for teams that need clarity before they can act. You've heard about AI Overviews, ChatGPT, Perplexity — you know your brand needs to show up there. But you don't yet know how visible you are, how citations actually work, or what's worth doing first. That's exactly what Explorer answers.
Outcomes: Clearly identified the opportunities and a strategy to improve search.
What's included
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AI visibility audit — ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot
Citation gap analysis: where are competitors being cited and you're not
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Content eligibility assessment — what's qualifying for AI surfaces, what isn't, and why
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Competitive citation benchmark across your top 5 rivals
Prioritized starting point: a clear, sequenced list of what to fix first
Executive-ready readout — built for internal stakeholder alignment
Tier 2
Architect
"We need a strategy our team can actually execute — not hand off to an agency."
Best for: Growth teams with buy-in and budget who need the strategy and infrastructure built out. Companies that have tried agency solutions and found them insufficient.
Architect is for teams ready to move. You understand the problem. Now you need the measurement framework, the content strategy, and the internal playbook to actually do something about it. The goal is to leave you with something your team can run — not something that requires Surfaced forever.
Outcomes: Comprehensive strategy and enablement work, building measurable and scalable frameworks relating to search.
What's included
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Everything in Explorer
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AI search measurement framework — tracking AI referral traffic, citation share, brand mention velocity
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Content strategy for AI citation eligibility — what to create, how to structure it, what signals matter
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Entity optimization and schema implementation guidance
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Internal playbook: a documented, team-ready system your org can execute against
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Team training session — building internal confidence and vocabulary
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Quarterly strategy review and roadmap refresh
Tier 3
Embedded
"We want you in the room, not just on the report."
Best for: Organizations that want ongoing strategic partnership. Teams scaling into AI search who need consistent guidance. Companies where AI search is becoming a board-level conversation.
Embedded is an ongoing strategic partnership. I integrate directly into your growth function — attending planning meetings, advising on roadmap decisions, coaching the team, and building internal capability over time. You get a senior strategic voice without the cost of a full-time hire.
Outcomes: Acting as a full extension of your team and advising every step of the way, with full accountability.
What's included
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Everything in Architect, on an ongoing basis
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Weekly strategy sessions — async or live, depending on your team's rhythm
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Roadmap advisory: I advise on what to prioritize, in what order, and why
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Team coaching and internal capability building
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Stakeholder and executive alignment support
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Monthly performance review against measurement framework
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Real-time advisory: Slack/email access for questions as they come up
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Semi-annual search strategy refresh as the landscape evolves
Engagement timeline
Every engagement follows the same four-phase model. The depth and duration vary — the structure doesn't.
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03
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Understand
Map your current search visibility and identify what areas could be improved.
Prioritize
Identify the highest-leverage opportunities and build a sequenced plan your team can execute against.
Measure
Establish the right metrics — revenue, citation share, brand mention velocity — so progress is visible.
Align
Improve the internal narrative so your team owns search strategy and can defend it to leadership.
FAQs
Agencies rely on hours billed, not quality. The goal of every Surfaced engagement is to leave you equipped to own your search strategy — not more dependent on an external partner. That could include documentation, training, and internal playbooks, which are part of every engagement, not just sending reports.
That's common. Most agencies aren't yet equipped to handle AI search at the strategic level, and Surfaced can operate alongside your existing agency and improve your search operations. We define the lanes clearly from day one.
Rankings alone aren't the whole picture anymore. I track traditional organic performance alongside AI-specific signals like citation patterns, brand mention velocity, and referral traffic from ChatGPT, Perplexity, and AI Overviews — so you can see exactly where you stand across both surfaces.
Strategic clarity and a measurement baseline? First 30 days. Measurable movement in AI citation patterns? Typically 60–90 days for content changes, faster for structural and entity changes. I set realistic expectations based on your starting point in the discovery call, which depends on resources & execution.
I've worked with nonprofits, enterprises, and early-stage startups in both B2B and B2C environments. The first conversation is always about whether it's a good fit for both sides.
No. I'd rather earn continued engagement than lock you in contractually.