Research
New studies and data on search visibility and how brands appear across AI answers.
Newsletter
100% human curated insights
Research and a few opinions on what it all means for your website and brand. Published every two weeks.
What's in every issue
Market pulse
The platform changes and reporting that matter to teams responsible for search.
Strategy
What the week's intelligence means and how to act on it.
Point of view
An opinionated take on where AI search is going and what most teams are getting wrong.
A taste of the thinking
Recent issues
AI content plateaued, and Google still prefers humans
The Graphite data everyone cites, the finding nobody quotes, and what it means for your content.
Google's fundamentals still matter
Some AI search growing pains, and what to do with both.
Google plays defense, Reddit takes a tumble
Goto redirects, an 86% citation collapse, and where the maturity matrix stops short.
Let’s work out your next move.
Tell me what you’re trying to achieve and where you’re getting stuck. We’ll talk through the situation and whether I can help.