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The signal in search.
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Get 100% curated human insights — data, insights, and the strategic implications. 
In a market drowning in AI-generated SEO content, human taste is valuable.

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What you can expect each issue

Research, new studies and data

The latest research in search, digesting data-backed studies to inform and save you time.

Market pulse, what's shifting this week

A look at trends, technology, and market insights to better understand what changes could impact you.

Strategy, actionable implications

An actionable takeaway every week that you can bring into practice.

Expert POV, an opinionated take

A clear perspective on where search is going from a 20 year industry vet and what you need to do about it.

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