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Moz analyzed 40,000 queries and found 88% of AI Mode citations go to pages outside the organic top 10. A University of Toronto study found earned media generates 325% more AI citations than brand-owne...

This week marks a structural shift. Google shipped AI performance reporting and a genuine opt-out toggle—both mandated by UK regulators, both arriving June 17. Meanwhile, the crawl-to-referral asymmet...

AI Mode crossed 1 billion monthly users. Information Agents will make search ambient — no query required. And the May 2026 Core Update is algorithmically enforcing the same message: being cited inside...

This week brought the clearest signal yet that search has bifurcated into two distinct disciplines. Traditional SEO remains foundational, but the brands winning in 2026 are the ones AI systems trust e...

I have worked with agencies for 7 years, seeing all sorts of organizations from MIT to Pew Trusts, and worked at organizations like Intuit, the Royal Bank of Canada, and been in SEO/AEO platforms that cater to enterprise like BrightEdge and Brandlight. I’ve seen a lot of scenarios play out, and I want to share some learnings. And not all of this is purely a search problem. Let’s jump into it. First, enterprise organizations have a ton of challenges moving with technology. Fro

This week delivered the clearest empirical evidence yet that AI Search and traditional SEO operate on fundamentally different rules. Ahrefs found schema markup reduces AI Overview visibility by 4.6% w...

Three platforms shipped structural changes in a single week while G2 released the clearest signal yet that AI search has crossed from experiment to default research behavior. The inline citation updat...

For the past year, AI Search has been sold on two arguments: traffic is dying (fear) and LLM referral traffic converts dramatically better (greed). This week, both got complicated. The Seer Interactiv...

Three numbers define this week: 83% of AI citations come from outside the organic top 10. Position-one CTR drops 58% when AI Overviews appear. And the overlap between Google's top links and AI-cited s...

This week's crawl reveals a fundamental restructuring of how discovery works. Organic CTR has collapsed on AI-present queries, but brands that get cited are seeing conversion rates 4x higher than trad...

Four enterprise-grade AEO platforms launched in seven days. Reddit's dominance as an AI citation source is now quantified and undeniable. And the zero-click reality hit a new threshold: 93% of AI Mode...

This week brought the Conductor 2026 AEO Benchmarks, Seer Interactive's full-year CTR analysis, and a new enterprise suite that promises to "100x" content production. The data is getting sharper, the ...