Creations
Tools, experiments, and writing that explore how search is changing—and what businesses can do with that information.
Apps & artifacts
Practical ways to explore search data, ask better questions, and make sense of what’s changing.
Search and AI performance tied to business outcomes, with goals, input metrics, and owners in one view.
An automated research workflow that crawls industry news, research, and social threads through Andrew's context layer.
A prototype that reads a page like a crawler and answer engine, then returns ranked fixes.
How LLM usage breaks down across 25 countries and eight platforms using first- and third-party sources.
Newsletter
Research, platform changes, and ideas about what they mean for your website and brand, published every two weeks.
The Graphite data everyone cites, the finding nobody quotes, and what it means for your content.
Some AI search growing pains, and what to do with both.
Goto redirects, an 86% citation collapse, and where the maturity matrix stops short.
The company that can see the traffic is now scoring the visibility everyone else infers.
Reddit's Google deal winds down, and whether you should hire a Head of AEO.
AI Overviews in 48% of searches, referrals converting at 5x, and trust down 28 points.
Last-touch showed 0.9% of conversions from AEO. Self-reported showed 9%.
100% human-curated search insights
100% human-curated search insights
Finding the signal through the slop
Writing
Longer reads on search, technology, and the business decisions behind getting found.
Before a visibility score tells you anything useful, you need to know what the prompts measure. How prompt mix shapes AI search scores and what to choose instead.
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Measure AI search across readiness, competitive visibility, and revenue evidence. A practical approach for marketing leaders deciding where to focus.
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The biggest opportunity in enterprise AI search isn't another tool. It's getting everyone moving together through shared resources, clear ownership, and practical experiments.
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Taste, artistry, and judgment are becoming the most valuable things you own as AI makes output effectively infinite.
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Audio might be the next big thing for AI search—and a durable way for brands to create original, retrievable information.
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When creation becomes frictionless, distribution, community, and first-party relationships become the durable advantage.
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Google's search data, Gmail, commerce infrastructure, business profiles, and YouTube create an advantage AI-native challengers cannot easily copy.
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Five challenges enterprises face in AI search: executive buy-in, performance, budgets, strategy, and organizational friction.
Read the pieceResearch, platform changes, and practical ideas, published every two weeks.
Tell me what you’re trying to achieve and where you’re getting stuck. We’ll talk through the situation and whether I can help.
