Find the gaps that matter
Understand how customers search, where your website and brand appear, and what may be limiting your visibility.
Organic Growth Consultant
Advisory for AI search and the teams building it.
I help businesses improve how their websites and brands show up across Google and AI search. Together, we work out what needs attention, what’s worth investing in, and how your team can move it forward.
18+ years in search, across agencies, in-house teams, and search technology platforms.
Search changes fast. I help you focus on what actually moves the business.
Experience and approach
18+ years in search
Agency, in-house, and search product experience
Strategy, measurement, and team enablement
Work directly with Andrew
What should your team actually do next?
Maybe organic growth has stalled. Maybe leadership is asking why competitors show up in ChatGPT. Or you already have a long list of recommendations and need to decide which ones deserve your team’s time.
I help you understand what’s happening, connect it to your business goals, and build a practical plan. That includes your website’s foundations, the questions your content answers, and how your brand appears across the search experiences your customers use.
How I help
Choose what to work on
Prioritize technical and content opportunities around business value, evidence, and your team’s capacity — and assess the maturity and operations needed to level up.
Measure what’s changing
Connect visibility and engagement signals with leads, sales, or other business goals, while being clear about what the data can tell us.
Get people moving together
Give leadership, content, SEO, and technical teams a shared understanding of the priorities and their roles in the work.
Services
A starting point that fits your business.
Some teams need a clearer diagnosis. Others need a strategy or an experienced advisor alongside them. These engagements give us somewhere to start; the scope reflects your goals, program maturity, and available resources.
Find the gaps. Set the priorities.
For teams that need a clearer picture of their SEO and AI search opportunities. I assess your current visibility, website and content foundations, and competitive landscape, then recommend where to focus first.
- SEO and AI search visibility assessment
- Customer questions and competitor research
- Technical accessibility and content gap review
- Prioritized recommendations with supporting evidence
Build a plan your team can put to work.
For teams ready to turn their findings into a coordinated search program. We connect business goals with content priorities, measurement, ownership, and a roadmap your team can realistically deliver.
- SEO and AI search strategy
- Content priorities and optimization guidance
- Measurement framework and reporting recommendations
- Team playbooks, workshops, and enablement
A forward-deployed search advisor inside your team.
For businesses that need ongoing guidance as priorities evolve. I work with your team to review performance, shape decisions, plan tests, and help stakeholders understand the work.
- Regular strategy sessions and agreed support between meetings
- Roadmap review and prioritization
- Test planning and performance interpretation
- Team coaching and leadership communication
The process
Understand the situation, make a plan, and keep learning.
- 01
Understand
Assess your business goals, audience behavior, current search performance, and the team and processes responsible for the work.
- 02
Prioritize
Agree on what to tackle now, what needs testing, and what belongs further down the roadmap.
- 03
Measure
Establish a baseline and connect progress to the outcomes that matter to your business.
- 04
Align
Help the people approving and doing the work understand the priorities, evidence, and next steps.
We revisit these questions as the work develops.
Who's behind it
18+ years in search, with a practical view of what comes next.
I’m Andrew Riker, founder of Surfaced. My experience spans agency work, in-house search teams, and search technology platforms.
That means I’ve seen the opportunity and the friction: competing priorities, unclear ownership, measurement gaps, and recommendations that never make it into production. I bring that experience to helping your team make sound decisions about SEO and AI search.
More about Andrew
- Head of SEO at BrightEdge
- Led AI Search at Intuit
- Grew search practices at agencies
- Led Market Insights & Growth at Brandlight, an AEO platform
- 18+ years across B2C, B2B SaaS, fintech, and e-commerce
- Advisory focused on internal team empowerment and results
For agencies and platforms
A supporting partnership.
I also help agencies develop SEO and AI search programs, and work with relevant platforms on referral partnerships. If your clients need experienced search guidance, let’s explore where we can work together.
Surfaced newsletter
100% human curated and written insights.
Research and a few opinions on what it all means for your website and brand. Published every two weeks.
Let’s work out your next move.
Tell me what you’re trying to achieve and where you’re getting stuck. We’ll talk through the situation and whether I can help.