Organic Search Advisory
For brands that want to be found where discovery actually happens like Google, ChatGPT, and other modern search surfaces.
Your Brand.
Everywhere.
Our experience
50
different websites worked on
AI
fluent, leveraging operating systems
18
years in search and digital marketing
3
different service tiers
Ranking in Google isn't enough anymore.
Most teams are still optimizing for Google's blue links while AI surfaces — ChatGPT, Perplexity, Google's AI Overviews — quietly become the new front door for discovery.
The advice out there is fragmented, tactical, and sometimes wrong. SEO is being rebranded as AEO without changing what's being done.
"Ranking is the wrong proxy. Citation patterns have decoupled from organic rankings — and most brands don't know it yet."
Surfaced helps growth teams build the strategy and the organizational clarity to lead this shift — not react to it after the fact.
Services
Each tier is designed for a different level of maturity and involvement. We can also tailor an engagement that is more bespoke to your needs.
Explorer
Understand where you stand.
For teams that need clarity before they can act. We audit your current AI search visibility, map where citations are coming from, and give you a clear picture of the gap.
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AI visibility audit — ChatGPT, Perplexity, AI Overviews
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Citation gap analysis vs. key competitors
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Content eligibility assessment
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Prioritized starting point recommendations
Architect
Build the strategy your team can lead.
For teams ready to move. We build the measurement framework, content strategy, and internal playbook so your team can run AI search without relying on an agency.
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Everything in Explorer
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AI search measurement framework + reporting
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Content strategy for AI citation eligibility
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Internal playbook and team training
Embedded
I become part of your team.
For organizations that want an ongoing strategic partnership. I integrate directly with your growth function — attending planning sessions, advising on roadmap, building internal capability over time.
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Everything in Architect, ongoing
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Weekly strategy sessions and async support
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Roadmap advisory and team coaching
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Executive reporting and stakeholder alignment
The process
Every engagement follows the same four-phase model. The depth and duration vary — the structure doesn't.
04
03
02
01
Understand
Map your current AI search visibility and identify where citations are coming from in your category.
Prioritize
Identify the highest-leverage opportunities and build a sequenced plan your team can execute against.
Measure
Establish the right metrics — AI referral traffic, citation share, brand mention velocity — so progress is visible.
Align
Build the internal narrative so your team owns AI search strategy and can defend it to leadership.
Built by someone who's been in search for two decades.
Surfaced is an AI Search advisory practice founded by Andrew Riker. Andrew has spent his career helping brands navigate search through algorithm updates, content marketing, voice search, and now the shift to AI.
The difference with AI search isn't just technical. It's organizational. Most teams know something is changing, but don't have the internal language, the measurement, or the confidence to lead that change. That's the gap Surfaced is built to close.
This isn't a report you hand to leadership. It's a strategy your team actually owns.
18+ years in search and digital marketing
SEO / AEO analytics & measurement
B2C, B2B SaaS, fintech, and e-commerce expertise
Advisory focused on internal team empowerment and results
"I help growth and digital teams become clear on modern search and build the confidence to drive real change inside their organizations."
Andrew Riker / Founder, Surfaced
Surfaced Newsletter
Bi-weekly AI search intelligence — what's changing, what the data shows, and what it means for your brand's visibility. No hype, no recycled SEO takes.
Research
New studies and data on AI citation patterns and brand visibility.
Market pulse
Digest what social media and publications are reporting on that's valuable for growth teams
Strategy
What the week's intelligence means and how to act on it
Point of view
An opinionated take on where AI search is going and what most teams are getting wrong
Let's explore helping you.
Book a discovery call or send a note. Most clients know within the first conversation whether this is the right fit.
Preferred first step
A 30-minute discovery call — no prep required, no pitch deck.
Location
Boston, MA / Available globally