<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Surfaced - Organic Search Advisory]]></title><description><![CDATA[Surfaced - Organic Search Advisory]]></description><link>https://www.getsurfaced.co/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 31 May 2026 22:10:50 GMT</lastBuildDate><atom:link href="https://www.getsurfaced.co/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Enterprise AI Search Challenges]]></title><description><![CDATA[I have worked with agencies for 7 years, seeing all sorts of organizations from MIT to Pew Trusts, and worked at organizations like Intuit, the Royal Bank of Canada, and been in SEO/AEO platforms that cater to enterprise like BrightEdge and Brandlight. I’ve seen a lot of scenarios play out, and I want to share some learnings. And not all of this is purely a search problem. Let’s jump into it. First, enterprise organizations have a ton of challenges moving with technology. From procurement to...]]></description><link>https://www.getsurfaced.co/post/enterprise-ai-search-challenges</link><guid isPermaLink="false">6a16f142c2357554bf1bc87b</guid><pubDate>Wed, 27 May 2026 13:40:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9e457_1f3db28240a0420b9adcba1d55b9bf5c~mv2.jpg/v1/fit/w_1000,h_338,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Riker</dc:creator></item><item><title><![CDATA[Schema Markup Backfires in AI Overviews]]></title><description><![CDATA[This week delivered the clearest empirical evidence yet that AI Search and traditional SEO operate on fundamentally different rules. Ahrefs found schema markup reduces AI Overview visibility by 4.6% w...]]></description><link>https://www.getsurfaced.co/post/schema-markup-backfires-in-ai-overviews</link><guid isPermaLink="false">6a0a69d3a9afe54769098215</guid><pubDate>Mon, 18 May 2026 01:22:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9e457_eac3d76a22524f66b65fd5c79d7600ec~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Riker</dc:creator></item><item><title><![CDATA[Five Platforms Moved at Once. AI Search Just Became Default Infrastructure.]]></title><description><![CDATA[Three platforms shipped structural changes in a single week while G2 released the clearest signal yet that AI search has crossed from experiment to default research behavior. The inline citation updat...]]></description><link>https://www.getsurfaced.co/post/five-platforms-moved-at-once-ai-search-just-became-default-infrastructure</link><guid isPermaLink="false">6a09e2bf0b9e4f37fd2a544a</guid><pubDate>Sun, 17 May 2026 15:46:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9e457_eac3d76a22524f66b65fd5c79d7600ec~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Riker</dc:creator></item><item><title><![CDATA[The AI Search ROI Argument Needs a Rewrite]]></title><description><![CDATA[For the past year, AI Search has been sold on two arguments: traffic is dying (fear) and LLM referral traffic converts dramatically better (greed). This week, both got complicated. The Seer Interactiv...]]></description><link>https://www.getsurfaced.co/post/the-ai-search-roi-argument-needs-a-rewrite</link><guid isPermaLink="false">69f88ff590b4365cb8681584</guid><pubDate>Mon, 04 May 2026 12:24:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9e457_eac3d76a22524f66b65fd5c79d7600ec~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Riker</dc:creator></item><item><title><![CDATA[The Overlap Collapsed]]></title><description><![CDATA[Three numbers define this week: 83% of AI citations come from outside the organic top 10. Position-one CTR drops 58% when AI Overviews appear. And the overlap between Google's top links and AI-cited s...]]></description><link>https://www.getsurfaced.co/post/the-overlap-collapsed-1</link><guid isPermaLink="false">69f0c40d7cb0726b2daaa70e</guid><pubDate>Tue, 28 Apr 2026 14:28:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9e457_eac3d76a22524f66b65fd5c79d7600ec~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Riker</dc:creator></item><item><title><![CDATA[The Citation Economy Has Arrived]]></title><description><![CDATA[This week's crawl reveals a fundamental restructuring of how discovery works. Organic CTR has collapsed on AI-present queries, but brands that get cited are seeing conversion rates 4x higher than trad...]]></description><link>https://www.getsurfaced.co/post/the-citation-economy-has-arrived</link><guid isPermaLink="false">69ef3e1424f9d3e5cd6ce966</guid><pubDate>Mon, 27 Apr 2026 10:44:37 GMT</pubDate><dc:creator>Andrew Riker</dc:creator></item><item><title><![CDATA[The GEO Stack Wars Begin]]></title><description><![CDATA[Four enterprise-grade AEO platforms launched in seven days. Reddit's dominance as an AI citation source is now quantified and undeniable. And the zero-click reality hit a new threshold: 93% of AI Mode...]]></description><link>https://www.getsurfaced.co/post/the-geo-stack-wars-begin</link><guid isPermaLink="false">69ebc01de5d3a4f23fc04629</guid><pubDate>Fri, 24 Apr 2026 19:10:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9e457_eac3d76a22524f66b65fd5c79d7600ec~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Riker</dc:creator></item><item><title><![CDATA[The CTR Rebound Nobody Expected]]></title><description><![CDATA[This week brought the Conductor 2026 AEO Benchmarks, Seer Interactive's full-year CTR analysis, and a new enterprise suite that promises to "100x" content production. The data is getting sharper, the ...]]></description><link>https://www.getsurfaced.co/post/the-ctr-rebound-nobody-expected</link><guid isPermaLink="false">69ebbb54e5d3a4f23fc03a5d</guid><pubDate>Fri, 24 Apr 2026 18:49:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9e457_eac3d76a22524f66b65fd5c79d7600ec~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Riker</dc:creator></item></channel></rss>